Google ra mắt AI Mode nhưng vẫn thiếu chính xác khi tìm địa điểm thực tế

  • Google vừa triển khai AI Mode, một công cụ tìm kiếm mới tích hợp trí tuệ nhân tạo, sẽ xuất hiện như một tab cạnh kết quả tìm kiếm truyền thống.

  • AI Mode hoạt động như chatbot, tương tự ChatGPT hay Gemini, cho phép người dùng nhập câu hỏi cụ thể và nhận câu trả lời dạng tổng hợp từ nhiều nguồn.

  • Khi thử nghiệm tìm công viên có bàn gỗ ở Oakland (California) để tổ chức sinh nhật, AI Mode đưa ra thông tin sai – các công viên được liệt kê thực tế không có bàn.

  • Một truy vấn khác về dịch vụ rửa xe giá rẻ cũng dẫn đến kết quả sai: AI báo giá 25 USD, thực tế là 65 USD. Tương tự, AI đề xuất siêu thị không có mặt hàng được tìm.

  • Trong những ví dụ trên, tìm kiếm Google truyền thống cho kết quả chính xác hơn, nhờ liệt kê trang web cụ thể như Yelp hoặc Instacart.

  • Tuy nhiên, AI Mode tỏ ra hiệu quả khi nghiên cứu sản phẩm, đặc biệt trong việc tạo bảng so sánh các loại ghế ô tô cho trẻ em, bao gồm thương hiệu, giá và tính năng – dù có sai sót nhỏ về giá.

  • AI Mode cũng vượt trội trong việc tóm tắt nội dung văn hóa đại chúng, ví dụ trò chơi điện tử, phim truyền hình phức tạp như “Severance” hay “The Last of Us”.

  • Google cho biết người dùng có thể phản hồi để cải thiện độ chính xác của AI Mode, vì đây vẫn là công nghệ mới đang trong giai đoạn đầu triển khai.

  • AI Mode kết hợp dữ liệu từ các dịch vụ khác nhau của Google như Maps, Shopping, tìm kiếm web để cung cấp câu trả lời tổng hợp.

  • Trong khi tìm kiếm địa điểm thực tế nên dùng tìm kiếm cũ, AI Mode phù hợp hơn cho nhiệm vụ nặng như nghiên cứu sản phẩm, lập danh sách hoặc tổng hợp thông tin.

  • Cuối cùng, lựa chọn giữa AI Mode và tìm kiếm truyền thống phụ thuộc vào mục tiêu tìm kiếm và mức độ cần kiểm chứng thông tin.


📌 Google AI Mode giúp tạo bảng mua sắm, tóm tắt phim, trò chơi cực nhanh nhưng lại sai cơ bản khi tìm địa điểm như công viên hay siêu thị. Trong thử nghiệm, tìm kiếm truyền thống vẫn thắng khi cần độ chính xác thực tế. Tuy nhiên, AI Mode lại vượt trội trong nghiên cứu sản phẩm và văn hóa đại chúng – một tín hiệu cho tương lai của tìm kiếm online.

https://www.nytimes.com/2025/05/29/technology/personaltech/google-ai-mode-search.html

Google’s New A.I.-Powered Search Has Arrived. Proceed With Caution.

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches.
 
Listen to this article · 8:45 min Learn more
 
Brian X. Chen is The Times’s lead consumer technology writer and the author of Tech Fix, a column about the tech we use.
The DealBook Newsletter  Our columnist Andrew Ross Sorkin and his Times colleagues help you make sense of major business and policy headlines — and the power-brokers who shape them. 
Last week, I asked Google to help me plan my daughter’s birthday party by finding a park in Oakland, Calif., with picnic tables. The site generated a list of parks nearby, so I went to scout two of them out — only to find there were, in fact, no tables.
“I was just there,” I typed to Google. “I didn’t see wooden tables.”
Google acknowledged the mistake and produced another list, which again included one of the parks with no tables.
I repeated this experiment by asking Google to find an affordable carwash nearby. Google listed a service for $25, but when I arrived, a carwash cost $65.
I also asked Google to find a grocery store where I could buy an exotic pepper paste. Its list included a nearby Whole Foods, which didn’t carry the item.
 
I wasn’t doing traditional web searches on Google.com. I was testing the company’s new AI Mode, a tool that is similar to chatbots like ChatGPT and Google’s Gemini, where users can type in questions to get answers. AI Mode, which is rolling out worldwide in the coming weeks, will soon appear as a tab next to your Google.com search results.
The arrival of AI Mode underscores how new technology is redefining what it means to search for something online. For decades, a web search involved looking up keywords, like “most reliable car brands,” to show a list of relevant websites.
Now, with generative A.I., the technology that powers chatbots by using complex language models to guess what words belong together, you can ask more specific questions or make complicated requests. That could include directing it to create a chart comparing the five most reliable 2025 sedans.
Google, which has already been showing A.I.-generated summaries on its search pages for the last year, said AI Mode was a new frontier for search that would complement — but not yet replace — its traditional counterpart.
“We’re really trying for AI Mode to be best at a new class of questions that are harder, more specific, and really the best for when you’re going back and forth trying to get something done,” Robby Stein, Google’s head of search, said in an interview.
 
The prominent placement of AI Mode on Google.com shows that A.I. is rapidly becoming unavoidable. Meta has added a chatbot, Meta AI, in Messenger, WhatsApp and Instagram, and Microsoft has integrated A.I. into its Bing search engine and its latest Surface computers.
What’s unique about AI Mode is that the technology stitches together data from Google’s vast empire of internet services to provide an answer to a query. When you type a question, it could pull data from search queries on Google.com, location information on Google Maps and Google’s shopping data on consumer products.
To help assess whether A.I. is the future of search, I tested the new tool against traditional Google searches for a multitude of personal tasks over the last week, including shopping for a toddler car seat, preparing for a Memorial Day barbecue and understanding the plot twists of a popular video game.
The results were mixed, with lots of hits but also lots of misses, so I encourage people to use AI Mode with caution.
Here’s how it went.
For each of my experiments, I opened AI Mode in one browser tab and Google.com with its traditional search bar in another. I typed the same query in each tab, then compared AI Mode’s answers with Google’s top list of search results.
That helped determine whether AI Mode was more effective or I was better off clicking on search results to find the answers.
My earlier examples of picnic tables, a grocery item and a cheap carwash were similar in that they involved asking Google to find places or objects in the real world. Each of those queries prompted Google’s A.I. to pull my location information and scan sources found on the web.
 
  • Google’s AI Mode list included two parks with no picnic tables, but when I used Google.com to do the same search, its top three results included parks nearby that had tables.
  • Google’s AI Mode suggested that the carwash I visited was $25 based on one user review that mentioned this price. But a Google search showed several Yelp reviews of the business, where people reported a more accurate range of $50 to $70.
  • Google’s AI Mode generated a list of grocery stores, including Whole Foods, that potentially sold the aji amarillo paste that I needed to make Peruvian chicken for a Memorial Day barbecue. When I did a normal Google search for the paste nearby, the search engine took me to an Instacart listing confirming that one of the stores listed by AI Mode, Berkeley Bowl, carried the paste.
Winner: Google search by a long shot. AI Mode’s suggestions were sometimes accurate, but failing to check its answers could lead you down the wrong path and waste your time.
Google said users of AI Mode could share feedback so it could quickly learn.
“It’s early days, and these are technologies that are just starting to roll out now,” Mr. Stein said. “As we learn about how to improve it, we’ll improve it as quickly as possible.”
In another test, I asked Google’s A.I. to help me research toddler car seats. This is where I saw the technology’s potential to become very useful.
 
Unlike a traditional web search, which would require me to read reviews of various car seat models and jot down a list including their pricing and features, AI Mode did all of this for me.
I typed: “I’m shopping for a convertible car seat. Create a table for me including popular models from Graco, Chicco and others and include pricing and main features.” Google immediately generated a handy chart to make comparing five car seats easy.
There were some hiccups: Some information was missing from the table, and I noticed that the pricing was wrong for two of the seats. Still, it was simple for me to ask the A.I. to make corrections, and overall, picking a car seat with this bespoke chart sped up the process for me compared with the old-school method.
I tested AI Mode to research other products like birthday gifts for a 1-year-old and the best electric toothbrush. The suggestions were useful.
 
Winner: AI Mode. It’s a nifty shopping tool, though it’s still wise to do a Google search to double-check the prices.
After becoming a sleep-deprived father with the attention span of a goldfish, I got in the habit of reading summaries of movies and TV shows with convoluted plots.
Recently, I finished a popular video game, Clair Obscur: Expedition 33, which had a complex story line. So I asked Google to summarize what had happened.
Google gathered information from various video game blogs, Reddit posts and YouTube videos to piece together a cohesive summary of the game’s plot and many twists. It was a satisfying recap.
I tested AI Mode on other pieces of pop culture, like the Apple TV show “Severance” and HBO’s “The Last of Us,” including how the latter show was different from the video game on which it’s based. The tool generated similarly useful summaries.
 
Winner: AI Mode. A traditional Google search will show you plenty of plot summaries of TV shows, games and movies on various sites. But sometimes you just want a quick and dirty bullet-pointed recap.
A traditional Google search is still best for the simple act of looking for things to do nearby, but AI Mode could prove to be a nifty tool for more tedious tasks like product research for online shopping — an instant chart comparing baby car seats is helpful, even if imperfect. Just always check the answers.
As for whether this is the future of search, consumers will probably decide that over time. If most of you prefer to use AI Mode, it probably will gradually replace Google as we know it.
I still prefer an old-school search, but my feelings could change one chart of baby gear at a time.

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