Perplexity ra mắt trình duyệt AI Comet, đặt cược vào tương lai trình duyệt tích hợp AI

 

  • Perplexity – công ty khởi nghiệp AI tìm kiếm – đang phát triển trình duyệt AI có tên Comet, dự kiến phát hành rộng rãi trong vài tháng tới, hiện chỉ có 1.200 người dùng thử nghiệm.

  • Comet có giao diện giống trình duyệt truyền thống nhưng tích hợp trợ lý AI bên cạnh, có thể duyệt tab, trích xuất dữ liệu và gửi email kết quả, như thống kê 780 triệu truy vấn/tháng của Perplexity.

  • CEO Aravind Srinivas mô tả Comet như "tầng chính xác" của AI, nơi trình duyệt và AI sống cùng người dùng, hướng đến trải nghiệm cá nhân hóa hoàn toàn.

  • Không chỉ Perplexity, Google tích hợp Gemini AI vào Chrome, Opera và The Browser Company cũng đẩy mạnh tính năng AI. OpenAI đang cân nhắc phát triển trình duyệt riêng.

  • Thị trường trình duyệt đang đứng trước thời điểm bất ổn khi Bộ Tư pháp Mỹ đề xuất buộc Google bán Chrome vì độc quyền tìm kiếm. Chrome có thể trị giá tới 20 tỷ USD.

  • Perplexity và OpenAI bày tỏ mong muốn mua lại Chrome nếu Google buộc phải bán, dù OpenAI có lợi thế tài chính lớn hơn (định giá 300 tỷ USD so với 14 tỷ USD của Perplexity).

  • Perplexity cũng học theo chiến lược của Google bằng cách thương lượng với các hãng điện thoại như Samsung và Motorola để tích hợp trình duyệt hoặc công cụ tìm kiếm AI vào thiết bị mặc định.

  • Tuy nhiên, hợp đồng giữa Google và Motorola đã chặn Perplexity trở thành trợ lý mặc định. CEO Srinivas cáo buộc Google can thiệp sau hậu trường để phá vỡ thỏa thuận.

  • Trong khi đó, Perplexity tiếp tục gây ấn tượng với AI tìm kiếm thời gian thực và đóng gói sản phẩm nhanh, giúp hãng chiếm lợi thế sớm so với nhiều đối thủ.

  • Dù vậy, việc thuyết phục người dùng chuyển sang một trình duyệt AI mới vẫn là thách thức lớn nhất trong việc thay đổi thói quen Internet tồn tại từ hàng thập kỷ.

📌 Perplexity đặt cược vào Comet – trình duyệt AI tích hợp trợ lý thời gian thực – để định hình lại cách con người dùng Internet. Với 780 triệu truy vấn/tháng, thương lượng với Samsung và tham vọng cạnh tranh Chrome trị giá 20 tỷ USD, Perplexity đang khai hỏa cuộc chiến trình duyệt AI với Google, OpenAI và các "ông lớn" công nghệ khác.

https://www.bloomberg.com/news/newsletters/2025-06-06/perplexity-google-bet-web-browsers-are-a-new-frontier-for-ai

Perplexity, Google Bet Web Browsers Are a New Frontier for AI

 
 
 
 
Tech companies are rethinking web browsers for the AI era. But first…
Three things to know:
• Meta to buy nuclear power from Constellation as AI demand soars
• Microsoft CEO says OpenAI alliance changing but remains strong
• Tax bill’s bid to ban new AI rules faces bipartisan blowback

A new web browser

A year ago, all anyone in the AI world could talk about was chatbots. Now some companies are increasingly focused on reimagining a more foundational internet service: the web browser.
The revived interest in a product that dates back to the 1990s reflects a broader shift in AI. More developers, including OpenAI, Google and Anthropic, are building AI agents that can browse the web and complete tasks on a user’s behalf. But these services remain clunky and may require a different kind of web experience to realize their potential.
 
“If you want to build a proactive, personalized AI, it needs to live together with you,” Aravind Srinivas, chief executive officer of AI search startup Perplexity, told me onstage at Bloomberg’s Tech Summit on Thursday. “That’s why we need to rethink the browser entirely.”
Perplexity is building an AI browser called Comet that’s expected to be publicly released in the coming months. So far, it has only been made available to about 1,200 early users, the company said. This week, I got a peek.
Comet looks like a standard browser window, but with an AI assistant feature in the sidebar. In one pre-recorded example the company shared with me, Comet answered a question that I had asked a spokesperson about how many queries Perplexity’s app gets a month. The assistant explained its steps while, on the back end, searching through various open tabs on the spokesperson’s browser. Comet then pulled up the correct stat from a company dashboard and asked if it should email the results to me. (The answer, as Srinivas also confirmed, is 780 million monthly queries, up 20% from the month prior.)
It’s hard to fully assess how well Comet works from one recorded demonstration, but the presentation offered a glimpse into a future where web browsers are built around AI agent features. Perplexity may be the most outspoken and bullish on the potential. Srinivas told me his company may one day be worth trillions, similar to Google, thanks to its efforts to change how people experience the internet and become what he calls “the accuracy layer of AI.”

But Perplexity is not the only firm taking a fresh look at web browsers. Opera and The Browser Company are both integrating more AI features into their browsers. Google is bringing its Gemini AI assistant to Chrome to let users ask questions while browsing the web. And OpenAI has mulled building a browser, according to The Information.
 
 
Aravind Srinivas, chief executive officer of Perplexity AI Inc.Photographer: David Paul Morris/Bloomberg
These moves come at an uncertain moment for the browser market. Chrome overtook Internet Explorer to become the most popular browser option more than a decade ago and has remained dominant since then. But the US Justice Department has asked a federal judge to force Google to sell Chrome to curb the company’s monopoly on online search. Chrome would be worth up to $20 billion, according to a Bloomberg Intelligence estimate.
 
In a court hearing, executives from Perplexity and OpenAI said they would be interested in buying Chrome if Google had to divest it. Presumably, Perplexity wouldn’t be able to cut as big a check as OpenAI, given the latter has raised far more in venture funding to date and is valued at $300 billion. Perplexity is in talks for a new funding round at a $14 billion valuation, as I’ve previously reported.
 
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Perplexity is also taking another page from the Google playbook. In recent months, the startup has been working to strike deals with smartphone makers to preload its app on devices, which may give it a leg up in the browser wars. Perplexity is in talks for a wide-ranging deal with Samsung that would see its search features integrated into the South Korean company’s web browser. In April, Perplexity also announced a partnership with Motorola.
Google has been an impediment to the startup’s partnerships, Perplexity claims. Google’s contract with Motorola blocked the smartphone maker from setting Perplexity as the default assistant on its new devices, a Perplexity executive testified during the tech giant’s antitrust trial.
“Definitely Google has given us an extremely hard time,” said Srinivas Thursday on stage, where he repeatedly panned his rival and former employer. “Every time we’re very close to signing a deal, there’s always some calls from Mountain View that are being made; I don’t know if it’s from there. They definitely don’t want this to succeed.”

Google declined to comment.
Perplexity has been more adept than most AI firms at raising funding and putting out well-packaged AI products, getting ahead of the likes of OpenAI with real-time AI search. But Google remains a formidable competitor, with billions of users and nearly two decades of experience operating Chrome.
 
Building a new, successful AI browser is a significant challenge; getting people to use it is an even bigger one.
Got a question about AI? Email me, Shirin Ghaffary, and I’ll try to answer yours in a future edition of this newsletter.

Human quote of the week

“We don’t know how to design these very powerful AIs so that they will just follow our instructions.”
Yoshua Bengio
AI pioneer
Bengio, considered one of the “godfathers” of AI, announced a new nonprofit research organization that’s developing a technical solution that acts as a guardrail for AI agents to minimize potential harms. “If we don’t figure it out in time — which could be a matter of years — we will be taking terrible risks,” he said.

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